S software Ltd

Digital Strategy

A digital marketing strategy is as sequence of activities targeted to support your business goals through carefully selected relevant marketing channel. An effective marketing strategy and plan will include an objective or goals, the target, the service offerings, and the marketing activities to be implemented to achieve goals. Thus, digital strategy should integrate all aspects of business, and its online growth plans to reach and meet the objectives of the business.

Steps to Draft a Powerful Digital Marketing Strategy:

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The Digital Marketing Funnel

attract

Attract

capture

Engage

convert

Convert

social seeding

Engage

analyse

Analyse

engage

Engage

The six-step process that forms a digital marketing funnel are:

​The digital marketing funnel is a stepwise process of growing leads and sales via strategic social and online marketing. To simply put it, a funnel is also known as purchase funnel that describes the path that customers go through the purchase of a product or service.
Successful implementation of the funnel is the foundation that increases leads and sales. Starting with the funnel of attracting customers leads to funnel analytics, which in turn leads to and helps with conversion optimization.

Digital Marketing Analytics

Measuring the effectiveness of digital marketing campaigns is an important aspect of digital marketing. The analysis of quantitative and qualitative data from businesses and competitors helps to improve the experience of the target and potential customers strategically. It allows the marketers to identify and compare the effectiveness of marketing channels like social media with email marketing, blogging, etc.
The comprehensive information gathered from the analytics tools like web analytics or google analytics provides insights on performance data- the impact of marketing campaigns on consumer behavior, conversion rates, marketing channels, and other valuable data. Also, from the activities, the marketer can review the gaps in specific marketing channels, understand how to achieve the business goals, and tailor marketing strategy to reach target groups.
on page seo

On Page SEO

off page seo

Off Page SEO

technical seo

Techincal SEO

local seo

Local SEO

negative seo

Negative SEO

white hate seo

White Hat SEO

S software Ltd

Search Engine Optimization (SEO)

“If it isn’t on Google, it doesn’t exist”. Company name helps you stay on top of Google with result-driven SEO strategies to stay ahead of your rivals.S Software Ltd provides below seo services as an expert seo agency in UK.

S software Ltd

Email Marketing

Email marketing is a cost-effective digital marketing funnel that provides a 90% conversion rate. We leverage email campaigns, increase open rates, nurture leads, retain subscribers, and generate the highest ROI.

Our email marketing strategies include:

website integration

Website integration

list segmentation

List segmentation

define KPI's

Define KPI’s

CRM integration

This is the heading

targeted emails

Targeted emails

full metrics reporting

Full metrics reporting

S software Ltd

Content Marketing

“Content isn’t king, it is the kingdom”. Our content marketing services expand your digital presence by driving traffic & engagement, increasing sales & conversions, and building your brand. Crafting compelling content for your target audience improves your business online presence and helps you reach the SERPs (search engine result pages).

Our content services:

content creation

Content creation

content distribution

Content distribution

content optimization

Content optimization

content repurposing

Content repurposing

content development & marketing

Content development & marketing

infographics and visual content

Infographics and visual content

S software Ltd

Social Media Marketing

“Brands that ignore social media will die; it’s that simple”. Social media marketing helps brands stay connected and build relationships with their prospects. Not every social platform is right for your business. We assist you analyze & discover the right social channel to connect with your audience.

Our Social media marketing services includes:

website integration

Website integration

list segmentation

List segmentation

define KPI's

Define KPI’s

CRM integration

This is the heading

targeted emails

Targeted emails

full metrics reporting

Full metrics reporting