S software Ltd
Digital Strategy
A digital marketing strategy is as sequence of activities targeted to support your business goals through carefully selected relevant marketing channel. An effective marketing strategy and plan will include an objective or goals, the target, the service offerings, and the marketing activities to be implemented to achieve goals. Thus, digital strategy should integrate all aspects of business, and its online growth plans to reach and meet the objectives of the business.
Steps to Draft a Powerful Digital Marketing Strategy:
- Identify your buyer personas- This includes collecting demographic information (location, age, and income of your customers or prospective customers) and qualitative or psychographic information (Customer’ needs, hobbies, interests, and challenges they face).
- Consider the digital sales funnel (the different steps the buyers move through before they finally get to the purchase stage).
- Set your objectives
- Establish your digital avenues- It is vital to decide and have the perspective of current and future avenues: whether you use owned media (owning your digital assets), Paid media (you should pay for your visibility through various types of channels such as Facebook Ads, Google AdWords, native advertising or paid social media posts), and Earned media (Visibility or exposure earned through customers reviews, content shared on other websites through guest posting or backlinks, or social media shares)
- Assess your budget- This will let you dictate how much you will allocate to what.
- Execute and launch your digital marketing plan- You should ensure that each digital assets go live at the appropriate time having in regard your target audience peak time, and platforms.
- Measure using data from analytics and identify any loopholes- Constant measures taken to check for any weak links or successful lead helps in optimization, brand building, identification of trends, and opportunities to grow your business.
S software Ltd
The Digital Marketing Funnel
Attract
Engage
Convert
Engage
Analyse
Engage
The six-step process that forms a digital marketing funnel are:
The digital marketing funnel is a stepwise process of growing leads and sales via strategic social and online marketing. To simply put it, a funnel is also known as purchase funnel that describes the path that customers go through the purchase of a product or service.
Successful implementation of the funnel is the foundation that increases leads and sales. Starting with the funnel of attracting customers leads to funnel analytics, which in turn leads to and helps with conversion optimization.
Digital Marketing Analytics
Measuring the effectiveness of digital marketing campaigns is an important aspect of digital marketing. The analysis of quantitative and qualitative data from businesses and competitors helps to improve the experience of the target and potential customers strategically. It allows the marketers to identify and compare the effectiveness of marketing channels like social media with email marketing, blogging, etc.
The comprehensive information gathered from the analytics tools like web analytics or google analytics provides insights on performance data- the impact of marketing campaigns on consumer behavior, conversion rates, marketing channels, and other valuable data. Also, from the activities, the marketer can review the gaps in specific marketing channels, understand how to achieve the business goals, and tailor marketing strategy to reach target groups.
On Page SEO
Off Page SEO
Techincal SEO
Local SEO
Negative SEO
White Hat SEO
S software Ltd
Search Engine Optimization (SEO)
“If it isn’t on Google, it doesn’t exist”. Company name helps you stay on top of Google with result-driven SEO strategies to stay ahead of your rivals.S Software Ltd provides below seo services as an expert seo agency in UK.
S software Ltd
Email Marketing
Email marketing is a cost-effective digital marketing funnel that provides a 90% conversion rate. We leverage email campaigns, increase open rates, nurture leads, retain subscribers, and generate the highest ROI.
Our email marketing strategies include:
Website integration
List segmentation
Define KPI’s
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Targeted emails
Full metrics reporting
S software Ltd
Content Marketing
“Content isn’t king, it is the kingdom”. Our content marketing services expand your digital presence by driving traffic & engagement, increasing sales & conversions, and building your brand. Crafting compelling content for your target audience improves your business online presence and helps you reach the SERPs (search engine result pages).
Our content services:
Content creation
Content distribution
Content optimization
Content repurposing
Content development & marketing
Infographics and visual content
S software Ltd
Social Media Marketing
“Brands that ignore social media will die; it’s that simple”. Social media marketing helps brands stay connected and build relationships with their prospects. Not every social platform is right for your business. We assist you analyze & discover the right social channel to connect with your audience.
Our Social media marketing services includes:
Website integration
List segmentation
Define KPI’s
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Targeted emails
